Our Community

We use our expertise, events, and venues to enhance our community’s quality of life.

We use our expertise, events, and venues to enhance our community’s quality of life.

As a not for profit community service organization, Northlands continuously reinvests back into the community. We use our expertise, events and venues to enhance our community’s quality of life. Northlands strives to make the Capital Region and Northern Alberta a better place to live, work and do business.

Each year Northlands invests and provides over $1.25 million in cash and value into the community. The range of our contributions is extensive and reflects not only the business sectors in which we operate but also extends out to address core community needs. We encourage you to navigate through Our Community page to not only view Northlands and its partner’s contributions, but to see how you can join in our effort to make a difference.

Northlands’ community investment and outreach efforts focus on five pillars.

To view some of our major contributions, please click on the respective community investment pillar below:

Education & Agriculture

By supporting programs and organizations that educate children and youth, Northlands is directly investing in the future leaders of our community. In addition, by investing in programs that provide agricultural education opportunities for youth, Northlands supports the development of our future agricultural leaders.

Ice School
Through a partnership with the Edmonton Oilers and Edmonton Public Schools Board, primary school classes come to Northlands grounds for a week of experiential learning. The one week lesson plan includes skill building that directly ties to the school curriculum. In addition, classes take tours of the Edmonton EXPO Centre and Northlands Park Racetrack and Casino and experience presentations by Northlands staff. Over 4600 students have experienced Ice School since it began in 2002.

Post-Secondary Scholarships & Awards
Through an endowment established in 1982/83 by Northlands, in partnership with 11 post secondary institutions, over $40,000 in scholarships and awards are eligible to be awarded annually to college and university students.

Edmonton Rodeo Cowboy Benevolent Foundation
The Foundation was created in 1989 and assists athletes who experience financial hardship due to rodeo-related injuries. To date, over 250 athletes have received over $1.5 million in support.

The Farm
The Farm is a special interactive experience for kid’s ages 3 to 12 where they get to be a farmer for a day and learn all about agriculture. Through hands-on educational displays kids travel through barns, gardens, orchards and ponds while being introduced to activities like calf roping, cow milking, potato planting and tractor driving.

Arts & Culture

As a leader in the entertainment industry, Northlands invests its resources in supporting Edmonton’s arts & culture. This investment assists the development and growth of future artists and performers within the Capital Region and supports local community arts festivals.

Professional Arts Coalition of Edmonton (PACE) – Mayor’s Celebration of the Arts
The Mayor’s Celebration of the Arts is an event which celebrates some of the best artistic talents our city has to offer. Each year, Northlands presents the award for Emerging Artist.

K-Days Talent Search
The program aids in the discovery and development of amateur talent throughout northern and central Alberta. Most importantly, it provides an opportunity for amateur artists to showcase their talent.

Festival Support
Northlands provides support to a number of festivals in Edmonton that enhance our community’s quality of life. These festivals include: Folkfest, Kaleido, Ice on Whyte, Byzantine Winter Festival.

Northlands Neighbours

Neighbouring community leagues, business associations and non-profit organizations and agencies such as Arts on Avenue and the Neighbourhood Empowerment Team (N.E.T.) are a part of our Northlands Neighbours group. Northlands supports 23,800 individuals living in bordering community leagues and assists their efforts in building vibrant, active and safe communities.

Grant Program
Northlands offers a matching grant program to seed community programs and projects that reflect our objectives of developing safe, vibrant and connected communities.

Community Enrichment

Northlands supports local programs and projects that enrich the lives of the people in our community. The organization supports the efforts of not-for-profit and charitable groups through the provision of in-kind donations.

United Way of the Alberta Capital Region
Northlands is a key contributor and leader in the Capital Region’s United Way campaign. Northlands support of the United Way includes the Be Seen in Jeans program, sponsorship of the Red Tie Gala and an internal campaign where funds are raised and donated to United Way.

Boys & Girls Clubs Big Brothers Big Sisters of Edmonton & Area
Northlands is proud to support BGCBIGS by hosting their annual Christmas Party at the Edmonton Expo Centre and covering the cost of the event.

Northlands Day of Sharing
Northlands full-time employees are given the opportunity to spend one work day a year volunteering for a community-service organization.


  • Donations to Edmonton Food Bank
  • Concordia Student Parking Bursary
  • Bissell Centre
  • Big Bin Event
  • AMA Bike Safety Festival
  • Kiwanis Club of Edmonton
Memory Making

Northlands invests time and resources to support its operating mission of “Creating Tomorrow’s Memories Everyday” within the events and programs offered in its three venues. Partnering with organizations allows Northlands to reach those children and youth that are less advantaged and provide them the opportunity to create their memories.

Kids Up Front
As part of Northlands’ community investment, tickets are donated from many events held on our nearly 160 acre campus to Kids Up Front Edmonton. Kids Up Front is a fantastic community service organization with a mission of making a difference, one ticket at a time. In 2011, Northlands helped create tomorrow’s memories everyday by providing over 18,750 event tickets and gate admission passes to Kids Up Front Edmonton. Tickets provided by Northlands are distributed to 160 partner agencies and go to children and families who are disadvantaged in our community.

Make-A-Wish Northern Alberta
Each year, Northlands is committed to sponsoring the wish of one child. The Northlands “wish child” also has the opportunity to attend a multitude of events, which include K-Days, Canadian Finals Rodeo and concerts etc..

Rodeo Magic at Canadian Finals Rodeo
This is a private program produced by Northlands and is focused specifically on children with special needs between the ages of six to 14. Invitations are sent to qualified schools welcoming the children and their chaperones to join us and become “Rodeo Stars” for the day. The program provides an opportunity for each child to meet and interact with “real cowboys and cowgirls” in the arena. In addition, they develop some fun rodeo skills such as: Barrel Bronc Riding, Horse Back rides, Mini Chuck Wagon Rides and much more. There’ll be smiles all around, and magic in the air.

Monday Morning Magic at K-Days
In partnership with North American Midway Entertainment, Monday Morning Magic was created specifically for children aged three to 12 years with disabilities. Kids are given the opportunity to enjoy K-Days and the midway in a safe and controlled environment without the crowds. Rides, bagged lunch and great entertainment ensure the morning is enjoyable for all.
On the Monday morning of K-Days, before the fair opens its doors to the public, these guests are the first to ride the midway attractions. This free community event has put lasting smiles on the faces of children with disabilities for the past 38 years.

K-Days Monday Morning Magic

CFR Rodeo Magic

CFR Black Tie Bingo

K-Days Monday Morning Magic

K-Days Monday Morning Magic

CFR Rodeo Magic

K-Days Monday Morning Magic


29marAll DayTGP Foodservice Food Show(All Day: wednesday) Edmonton EXPO Centre

29marAll DayTGP Foodservice Food ShowPrivate Event(All Day: wednesday) MST Edmonton EXPO Centre

31mar4:00 pmThe Edmonton Tattoo & Arts Festival4:00 pm Edmonton EXPO Centre

Fundraising opportunities for non-profit organizations.

Northlands is pleased to provide non-profit organizations with an avenue to raise funds for their worthy causes.

We are delighted to share these opportunities with non-profit organizations to achieve their fundraising goals. Our team will supply your organization with the tools to be successful. We provide you with the necessary training, the proper equipment and supplies, and supervision

Combine this opportunity with your team’s commitment and enthusiasm, you will have the opportunity to raise funds for your organization and team build around Northlands’ exciting events and achieve to your fundraising goals.

Northlands Human Resources
Call: 780.471.7228
Email: humanresources@northlands.com

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