A Bold vision for a transformed Northlands.
A way to continue serving our city
Northlands Vision 2020 is about creating brilliant experiences 365 days a year for Edmontonians, Northern Alberta and the world. It substantially changes the face of our 160-acre campus and creates signature events, sporting and festival space the likes of which our city has not yet seen. Vision 2020 will make Northlands the home of large-scale, unforgettable experiences for many years to come.
The time is right. The realities that we face as an organization—with hockey and concerts moving to Rogers Place—give us the opportunity to transform and meet the changing needs of this community. Our 160-acre site has been the venue for the best in concerts, agricultural fairs, professional sports, midways and trade shows. We have the opportunity to continue to do what we have done for more than 136 years—offer great experiences to regional residents while giving back to the community and strengthening our collective quality of life.
How did we create the vision?
We listened to our stakeholders and partners, as well as surveyed over 26,000 Edmontonians. We heard their ambitions for our city and listened to how we could achieve those goals. We thought about how we could take our current site and our areas of expertise, and build much needed facilities for Edmontonians. We involved the whole community in the development of this vision and will continue to listen as we refine it.